I believe that the most important factor when selecting new eyewear is to honor your personality and project your true self. I was in a client meeting last night and we both had the same face shape and hair colour. You would think we could wear the same frames but that was not the case. The big difference was our Frame Styles. While I love to be the Daring Dramatic frame style, my client is the Subtle Sophisticate frame style. This required me to change the material and the shape of frames I was selecting for her so to compliment her personality and wardrobe. Your eyewear must be a current style so you don’t look dated, but you don’t necessarily have to wear the trends if they are not YOUR style.
Kathy Kruivitsky is a perfect example of THE NATURAL frame style and being authentic with her image. Kathy is a Wealth Manager and it is crucial that her clients trust her and feel a connection. THE NATURAL personality is friendly and approachable and able to build rapport and solid relationships with their clients.
Kathy’s amber and red plastic frames match the weight of her suit fabrics and also match the chunky accessories she loves to wear. If we fit Kathy with a trendy Geek Chic frame, it would not be congruent with her business, personality or wardrobe style. Her overall image is confident and trustworthy and hence her clients are completely open and honest with her so she can do her best to manage their money.
You will own your image if it is a true reflection of who you are and eyewear is one of the first accessories that others will see. Kathy’s eyewear is a flattering colour, accentuates her eyes and is the final touch to her confident, approachable look.
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