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I Want Cool Specs!
Check out the Perceptions Eyewear website
for some cool specs.
Style Your Clients!
Get all the details to grow your business with the
Be SpecTacular Online Course.
what I stand for
What I Stand For 1,2,3,4,5,
Style
Life is too short not to be stylish! Be specsy.
Sophistication
Great eyewear sparks compliments that start conversations that will connect you to your clients and your community.
Clarity
What you see is what you get. Show others the real you.
Boldness
Be direct. Take ownership. Be the client you want to attract.
Creativity
Create your day. Be your own creative force. Be spectacular!
“I started my business having no formal business plan, no clients and little inventory and yet, I still knew without a doubt that this was going to work.”

About Wendy

In 1997, after a 10 year Optician career, Wendy Buchanan retired from the traditional brick and mortar Optical shop to embark on creating a new optical service and a new life.

Training as an Image Consultant, Wendy combined her passion for people and love of the image world with her experienced and solid Optical training to launch Perceptions Eyewear; a one-of-a-kind mobile eyewear boutique™.

As Perceptions Eyewear celebrates 20 years of serving the be-spectacled clients in both Toronto and Ottawa, Wendy creates new again and working globally brings forth her energy and passion to evolve and share her Be Spectacular™ training program with her elite colleagues.

The Be Spectacular program is designed for Opticians and Image Consultants to help them grow their businesses with elite eyewear consultations dedicated to enhancing their clients’ appearance with a wardrobe of eyewear.

manifesto

Latest Post

Wear your Frame Style and Own Your Look!

I believe that the most important factor when selecting new eyewear is to honor your personality and project your true self. I was in a client meeting last night and we both had the same face shape and hair colour. You would think we could wear the same frames but...
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Avoid Selfie Sabotage!

Are you deferring your eyewear decisions to a third party friend or family member based on a selfie? If so, you may be wearing your friends’ personal style or worse…you may have invested in a beautiful new frame and the best prescription lenses to frame your beautiful...
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Wendy Buchanan, Eyewear Image Expert Follow

Eyewear Image Expert. Founded Perceptions Eyewear...your mobile eyewear boutique in 1997. Creator of the Be Spectacular Eyewear Styling System® in 2007.

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